Expandable Brands Clare Balmer

ISBN: 9780992454111

Published: June 26th 2014

Paperback

182 pages


Description

Expandable Brands  by  Clare Balmer

Expandable Brands by Clare Balmer
June 26th 2014 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 182 pages | ISBN: 9780992454111 | 10.70 Mb

To achieve long-term success companies must develop relationships that go beyond just a simple transaction. With more buying options than ever, consumers are increasingly looking to build long-term relationships with businesses they trust, based notMoreTo achieve long-term success companies must develop relationships that go beyond just a simple transaction.

With more buying options than ever, consumers are increasingly looking to build long-term relationships with businesses they trust, based not just on price and service but on how that company interacts with them andmakes them feel.Just as important as developing an effective brand that looks great is maintaining it during expansion. When it comes to growth to more locations or selling a franchise system there are many areas that need to be addressed and systemised, and just before expansion begins is the optimal time to do this.Branding fanatic and professional designer Clare Balmer shows you how to create a powerful and effective brand and also how to ensure that growth is not hampered by brand dilution inthe process.



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